{"id":1933,"date":"2023-11-05T12:53:30","date_gmt":"2023-11-05T11:53:30","guid":{"rendered":"http:\/\/studiojunodesign.com\/?post_type=portfolio&p=1933"},"modified":"2026-10-21T20:32:16","modified_gmt":"2026-10-21T18:32:16","slug":"architecture-interieure-immersive-librairie-pinocchio","status":"publish","type":"portfolio","link":"https:\/\/studiojunodesign.com\/index.php\/portfolio-item\/architecture-interieure-immersive-librairie-pinocchio\/","title":{"rendered":"Pinocchio Concept-store"},"content":{"rendered":"
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Pinocchio<\/strong> Concept-store<\/h1>

La baleine n\u2019a qu\u2019\u00e0 bien se tenir.<\/p>\n<\/div>

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Prestations r\u00e9alis\u00e9es : conception<\/a>, design de mobilier<\/a>, identit\u00e9 visuelle<\/h4>\n<\/div><\/section>\n\n<\/div><\/div><\/main><\/div><\/div><\/div>
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BREF JE ME SUIS PRISE POUR GUISEPPE
\n<\/strong><\/p>\n

Mission<\/strong> : Imaginer un concept store sur le stheme de Pinoccio
\nLieu<\/strong> : Janvry
\nBudget<\/strong> : Non comminiqu\u00e9
\nAnn\u00e9e<\/strong> : 2023
\nD\u00e9lais<\/strong> : 6 mois<\/p>\n<\/div><\/section><\/div>\n

Architecture int\u00e9rieure immersive : une librairie inspir\u00e9e de Pinocchio<\/h1>\n

Ce projet d\u2019architecture int\u00e9rieure<\/strong> porte sur la r\u00e9habilitation compl\u00e8te d\u2019une ancienne grange sur deux niveaux. L\u2019objectif \u00e9tait de cr\u00e9er un lieu hybride, \u00e0 la fois culturel, commercial et ludique. Ce nouvel espace associe une librairie, une boutique et un espace de jeux dans un univers immersif inspir\u00e9 du conte de Pinocchio<\/em>.<\/p>\n

R\u00e9habiliter une grange pour cr\u00e9er un lieu culturel atypique<\/h2>\n

Au rez-de-chauss\u00e9e, le projet accueille une librairie avec un comptoir d\u2019accueil et de vente. \u00c0 l\u2019\u00e9tage, plusieurs espaces compl\u00e9mentaires prennent place. On y retrouve une boutique d\u00e9di\u00e9e \u00e0 la presse, \u00e0 la d\u00e9coration et aux objets culturels. Un espace de jeux pour petits et grands compl\u00e8te l\u2019am\u00e9nagement.<\/p>\n

Cependant, la configuration du b\u00e2timent repr\u00e9sentait un v\u00e9ritable d\u00e9fi. L\u2019acc\u00e8s entre les deux niveaux s\u2019effectue par un escalier ext\u00e9rieur situ\u00e9 sur la fa\u00e7ade nord. Il fallait donc int\u00e9grer cette contrainte \u00e0 la conception des circulations. L\u2019am\u00e9nagement devait rester fluide, fonctionnel et coh\u00e9rent avec l\u2019exp\u00e9rience propos\u00e9e aux visiteurs.<\/p>\n

Un concept sc\u00e9nographique inspir\u00e9 de Pinocchio<\/h2>\n

Pour donner une identit\u00e9 forte au lieu, le choix s\u2019est port\u00e9 sur l\u2019univers de Pinocchio<\/em>. Ce conte a guid\u00e9 la conception de l\u2019architecture int\u00e9rieure et du mobilier. L\u2019approche s\u2019inspire notamment du design param\u00e9trique, des coques de bateaux et du squelette de la baleine.<\/p>\n

Ainsi, les formes organiques structurent l\u2019espace et cr\u00e9ent une atmosph\u00e8re immersive. Elles \u00e9voquent l\u2019imaginaire du conte tout en r\u00e9pondant aux besoins des diff\u00e9rents usages. L\u2019architecture devient alors un v\u00e9ritable support narratif, au service de l\u2019exp\u00e9rience des visiteurs.<\/p>\n

Du mobilier sur mesure en bois pour une identit\u00e9 unique<\/h2>\n

Le bois occupe une place centrale dans ce projet d\u2019am\u00e9nagement int\u00e9rieur. Mat\u00e9riau embl\u00e9matique de l\u2019histoire de Pinocchio, il constitue le fil conducteur du concept d\u00e9coratif.<\/p>\n

Il habille l\u2019ensemble du mobilier, enti\u00e8rement dessin\u00e9 sur mesure. De plus, des structures verticales et horizontales rythment les volumes. Elles renforcent l\u2019identit\u00e9 visuelle du lieu et assurent une continuit\u00e9 entre les diff\u00e9rents espaces.<\/p>\n

Chaque \u00e9l\u00e9ment participe ainsi \u00e0 la cr\u00e9ation d\u2019un univers singulier. Le travail sur les formes, les mati\u00e8res et les volumes permet de concilier cr\u00e9ativit\u00e9, fonctionnalit\u00e9 et coh\u00e9rence esth\u00e9tique.<\/p>\n

Une architecture int\u00e9rieure au service de l\u2019exp\u00e9rience<\/h2>\n

Ce projet illustre le potentiel de la r\u00e9habilitation d\u2019un b\u00e2timent existant. Gr\u00e2ce \u00e0 une sc\u00e9nographie inspir\u00e9e d\u2019un univers narratif fort, l\u2019ancienne grange devient un lieu de vie culturel et commercial. L\u2019am\u00e9nagement sur mesure permet \u00e9galement d\u2019adapter chaque espace \u00e0 ses usages.<\/p>\n

Avec Studio Juno, l\u2019architecture int\u00e9rieure d\u00e9passe la simple organisation des volumes. Elle devient un moyen de raconter une histoire, de cr\u00e9er une ambiance et de proposer une exp\u00e9rience m\u00e9morable.<\/p>\n<\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":2118,"comment_status":"closed","ping_status":"closed","template":"","tags":[],"portfolio_entries":[17],"class_list":["post-1933","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_entries-pros"],"yoast_head":"\nPinocchio Concept-store - STUDIO JUNO<\/title>\n<meta name=\"description\" content=\"R\u00e9habilitation d\u2019une grange en librairie, boutique et espace de jeux. 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